FREE TOOL · MEDIA
CPM, CPC & CTR Calculator
Drop in spend, impressions, clicks, and conversions to get your CPM, CPC, CTR, and CPA instantly, and see exactly where a campaign is bleeding budget.
$
–
CPM
–
CPC
–
CTR
–
CPA
CPM = cost per 1,000 impressions, CPC = cost per click, CTR = click-through rate, CPA = cost per acquisition. Together they show where a campaign is leaking money.
Frequently asked questions
What is CPM?
CPM is the cost per 1,000 ad impressions. Divide spend by impressions and multiply by 1,000.
What is the difference between CPM, CPC, and CPA?
CPM is cost per 1,000 views, CPC is cost per click, and CPA is cost per acquisition. Together they show where a campaign is efficient or wasteful.
How do you calculate CTR?
Divide clicks by impressions and multiply by 100. 4,000 clicks from 500,000 impressions is a 0.8% click-through rate.
Paying too much per click?
DigiJaws runs AI media buying that drives every metric down and tracks every dollar to revenue.
Optimize My Media →