FREE TOOL · PAID MEDIA
ROAS Calculator
See exactly what your ad spend returns — ROAS, true profit, ROI, and the break-even ROAS your margins actually require. Adjust the numbers and watch it update live.
$
$
%
—
ROAS
—
ROI
—
Net Profit
—
Break-even ROAS
ROAS is revenue ÷ ad spend. But ROAS alone lies — a 4× ROAS on a 20% margin loses money. Break-even ROAS (1 ÷ margin) is the real line you have to clear. Anything above it is profit; anything below is a leak.
Frequently asked questions
What is ROAS?
ROAS, or return on ad spend, is the revenue you earn for every dollar spent on ads. A 4x ROAS means $4 of revenue for every $1 spent.
How is ROAS calculated?
Divide campaign revenue by ad spend. For example, $42,000 in revenue from $10,000 in spend is a 4.2x ROAS.
What is a good ROAS?
It depends on your margins. 4x is a common benchmark, but a low-margin business may need 8x or more while a high-margin one can profit at 2x. Always compare it to your break-even ROAS, which is 1 divided by your gross margin.
Below your break-even ROAS? We fix that.
DigiJaws engineers AI media buying that tracks every dollar to closed revenue — with zero wasted spend.
Deploy Paid Media →