Shopify and WooCommerce represent the two main paths in ecommerce: a fully managed hosted platform vs a free, self-hosted open-source plugin for WordPress.
Full reviews: Shopify review · WooCommerce review
Quick verdict
- Choose Shopify if you want a managed, scalable store with minimal maintenance.
- Choose WooCommerce if you use WordPress, want full control and content + commerce, and have (or can hire) technical skill.
Head to head
| Shopify | WooCommerce | |
|---|---|---|
| Rating | 4.5/5 | 4.0/5 |
| Model | Hosted SaaS | Self-hosted open-source |
| From | $29/mo | Free plugin + hosting ($25–$350/mo) |
| Maintenance | Managed for you | You manage it |
| Customization | Liquid + apps | Unlimited (open-source) |
| Content/CMS | Basic | Best (WordPress) |
Bottom line
For hands-off scaling pick Shopify; for control and content + commerce on WordPress pick WooCommerce. Read the full Shopify review and WooCommerce review.
Frequently asked questions
Which is cheaper, Shopify or WooCommerce?
WooCommerce is cheaper to start, since it’s a free plugin plus hosting from $25/month, compared to Shopify starting at $29/month. WooCommerce does require more of your own time to set up and manage.
Which requires less maintenance?
Shopify requires less maintenance since it’s managed for you. WooCommerce is self-hosted, so you manage it yourself.
Which offers more customization?
WooCommerce offers unlimited customization as open-source software. Shopify is customized through its Liquid templating language and apps.
Which should I choose, Shopify or WooCommerce?
Choose Shopify if you want a managed, scalable store with minimal maintenance. Choose WooCommerce if you use WordPress, want full control and content plus commerce, and have or can hire technical skill.