Wix — Beginner-friendly all-in-one website builder with drag-and-drop, an AI site generator, and built-in everything.
Verdict at a glance
Overall rating: 4/5 ★★★★☆
Standout: The easiest way for anyone to build a full website, with AI generation and everything built in.
Watch out: You can’t switch templates after publishing, and the cheapest plans still carry some limits.
The most approachable all-in-one builder for small businesses and beginners who want a complete site fast.
Overview
Wix is a drag-and-drop website builder designed for ease of use, with an AI site generator (Wix ADI), thousands of templates, and built-in ecommerce, blogging, bookings, and an app market.
It is the easiest way for non-technical users to get a full-featured site live. The trade-offs: you cannot change templates after publishing, cheaper plans have limits, and complex sites can feel bloated.
Key features
- Drag-and-drop editor
- Wix AI site generator (ADI)
- Templates
- Ecommerce
- Blog & bookings
- App market
- Managed hosting
Pricing (as of 2026-06-14)
Model: tiered subscription · Free tier: yes (with Wix branding/ads) · Entry paid: Light $17/mo (annual)
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Wix subdomain & ads |
| Light | $17/mo ($24 monthly) | Custom domain, basic site |
| Core | $29/mo (annual) | Ecommerce, more storage |
| Business | $39/mo (annual) | Advanced ecommerce |
| Business Elite | $159/mo (annual) | Max limits & features |
⚠️ Wix restructured plans in 2025 (Light/Core/Business/Elite). Verify current pricing on wix.com.
Ratings breakdown
- Ease Of Use: 4.6/5
- Features: 4.3/5
- Value: 4.1/5
- Support: 3.9/5
Pros
- Extremely easy to use
- AI site generation
- Huge template & app ecosystem
- All-in-one (store, bookings, blog)
- Good entry value
Cons
- Can’t change template after publishing
- Cheaper plans have limits
- Can get bloated/slower
- Less design control than Webflow
Who it’s for
- Small businesses and beginners
- Anyone wanting a full site fast
Who it’s not for
- Designers needing pixel control (use Webflow/Framer)
- Developers
Best use cases
- Small business sites
- Online stores
- Portfolios
- Bookings
Integrations
App market, Payments, Analytics, Marketing tools.
Alternatives
Squarespace, Webflow, GoDaddy.
Recent changes
Restructured plans in 2025 and expanded AI site tools.
Sources
- https://www.websitebuilderexpert.com/website-builders/wix-pricing/
- https://craftybase.com/blog/wix-pricing-how-much-does-wix-cost
- https://costbench.com/software/cms/wix/
Compiled from public sources; last verified 2026-06-14. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Frequently asked questions
How much does Wix cost?
Wix uses a tiered subscription. Entry paid: Light $17/mo (annual). Free tier: yes (with Wix branding/ads). Verify current pricing on the vendor site.
What is Wix best for?
The easiest way for anyone to build a full website, with AI generation and everything built in.
What are the best alternatives to Wix?
Alternatives include Squarespace, Webflow, GoDaddy.
