Retool — $10 per builder and $5 per internal user a month on Team, $50 and $15 on Business — but SSO, Git source control and granular roles are all Enterprise only.
Short answer: Retool’s Team plan costs $10 per builder per month plus $5 per internal user per month, billed annually; Business costs $50 per builder and $15 per internal user; Enterprise is custom-priced. The Free plan is $0 for both seat types but caps the account at five users. Every plan includes a monthly pool of AI credits — 250 on Free, 1,000 on Team, 3,000 on Business and 10,000 on Enterprise — with no separate AI billing. External app users are free up to 50, then $8 a month each for 51–250, $6 for 251–500 and $4 above 500. The figures were read from retool.com/pricing on 1 October 2026, where the paid cards are labelled ‘Billed annually’ with ‘Save 20% with annual billing’ and no monthly rate is shown. A builder is counted as anyone who created or edited an app or workflow in the billing cycle.
On this page
Verdict at a glance
The two-rate seat model is the right shape for internal tools: a handful of engineers build at the builder rate while the people who merely use the apps cost a fifth as much, and AI credits are pooled into the plan rather than sold as an add-on.
SSO, SCIM and 2FA are marked not included on Free, Team and Business alike — single sign-on requires Enterprise, as do Git source control, granular roles and bringing your own AI provider key. The $5 and $15 internal-user rates explicitly mention ‘full SSO and permission controls’, which reads as a contradiction against the SSO row below it.
Retool prices internal tools the way internal tools actually get used: a small number of people build, and a larger number use. Team is $10 per builder per month plus $5 per internal user per month; Business is $50 per builder plus $15 per internal user; Free is $0 on both counts but holds the whole account to five users. A builder, by Retool’s definition, is anyone who created or edited an app or workflow in that billing cycle, which means an occasional contributor costs a full builder seat in the month they touch something. External users — partners, clients, vendors on login portals or public apps — are metered separately: free to 50, then $8 a month each to 250, $6 to 500 and $4 beyond, with bulk and per-use-case pricing on request. AI is the part Retool gets right. Every plan carries a pooled monthly credit allowance shared across app building and AI Actions — 250, 1,000, 3,000 and 10,000 by tier — explicitly described as no add-on and no separate billing, with extra packs purchasable and credits that do not roll over. The part to read twice is the feature matrix. SSO, SCIM and 2FA appear in the ‘Not included’ column on Free, Team and Business. So do granular roles, Git source control and bringing your own AI provider key. A company that wants Retool apps behind its identity provider is buying Enterprise, whatever the $50 card suggests — and that is awkward because the internal-user rate’s own tooltip says it ‘includes full SSO and permission (RBAC) controls’. Business does get external users and embedded apps, audit logs, rich permissions and unlimited environments. Four stars: the pricing model is well-matched to the product, AI is included rather than upsold, and both the builder and user rates are published. The deductions are for SSO sitting behind an unpriced tier and for a page that states one thing in a tooltip and the opposite in a comparison row.
Quick facts
| Attribute | Detail |
|---|---|
| Ideal team | Engineering teams building internal tools over existing databases |
| Learning curve | Moderate — drag-and-drop plus real JavaScript and SQL |
| Setup time | Hours for a first app |
| Free trial | ✅ Free plan, plus a trial on paid tiers |
| Free tier | ✅ $0 per builder and per user, capped at 5 users |
| Entry | $10/builder/mo + $5/internal user/mo (Team, billed annually) |
| AI credits | 250 / 1,000 / 3,000 / 10,000 pooled per month by tier |
| SSO | ⚠️ Enterprise only — not included on Team or Business |
Overview
The seat model has two rates on every paid plan. A builder is anyone who created or edited an app or workflow during the billing cycle, billed per builder per month. An internal user is an employee who uses the apps for daily work. Team charges $10 per builder and $5 per internal user per month; Business charges $50 and $15. The Free plan charges nothing on either count but limits the account to five users in total, restricts you to production only, and excludes external users, audit logs, rich permissions and source control.
Team adds unlimited users and a staging environment alongside production. Business adds unlimited environments, external users and embedded apps, audit logs and rich permissions, and meters external usage. External users are priced on their own scale: free from 0 to 50, $8 a month each from 51 to 250, $6 from 251 to 500 and $4 above 500, with bulk discounts and per-use-case pricing available on request. Enterprise is custom-priced with unlimited internal and external users.
AI is included rather than metered separately. The page states that every Retool plan includes a monthly pool of AI credits with no add-on and no separate billing, shared across app building and AI Actions: 250 credits on Free, 1,000 on Team, 3,000 on Business and 10,000 on Enterprise. Credits renew monthly and do not roll over, additional packs can be bought, and Enterprise allows bringing your own API key to run AI. The limitation to watch is identity: SSO, SCIM and 2FA are listed under ‘Not included’ on Free, Team and Business, as are granular roles, Git source control and bringing your own AI provider key — all of which means Enterprise. Both paid cards are labelled ‘Billed annually’ with ‘Save 20% with annual billing’ and the page shows no month-to-month rate, so monthly billing costs more and the amount is not published.
Key features
- Two-rate seatsbuilders and internal users priced separately
- Pooled AI credits250 to 10,000 a month, included in the plan
- AI Actionsdraws on the same credit pool as app building
- Environmentsproduction only, then staging, then unlimited
- External users and embedded appsfrom Business, metered
- Audit logs and rich permissionsfrom Business
- Self-hostingavailable alongside Retool cloud
- SSO, SCIM and 2FA⚠️ Enterprise only
- Git source control⚠️ Enterprise only
- Bring your own AI key⚠️ Enterprise only
Pricing (as of 2026-10-01)
Model: per builder plus per internal user per month, billed annually; external users metered on their own scale · Free tier: ✅ Free — $0 per builder and per user, capped at 5 users, 250 AI credits a month · Entry paid: $10/builder/mo + $5/internal user/mo (Team, billed annually)
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 5 users · 250 AI credits/mo · Retool cloud · production only · no SSO, source control or external users |
| Team | $10/builder/mo + $5/internal user/mo | Unlimited users · 1,000 AI credits/mo · staging and production |
| Business | $50/builder/mo + $15/internal user/mo | Unlimited environments · 3,000 AI credits/mo · external users and embedded apps · audit logs · rich permissions |
| Enterprise | Custom | Unlimited internal and external users · 10,000 AI credits/mo · SSO, SCIM, 2FA · granular roles · Git source control · bring your own AI key |
| External users | Free to 50, then $8 / $6 / $4 per month | 51–250 at $8 · 251–500 at $6 · over 500 at $4 · bulk and per-use-case pricing on request |
⚠️ Both paid cards are labelled ‘Billed annually’ with ‘Save 20% with annual billing’, and no monthly rate appears on the page. Month-to-month therefore costs more than $10 and $50 and the figure is not published.
A builder is anyone who created or edited an app or workflow in the billing cycle. An engineer who makes one edit in a month is billed as a builder for that month.
⚠️ SSO, SCIM and 2FA sit in the ‘Not included’ column on Free, Team and Business. So do granular roles, Git source control and bringing your own AI provider key. All four require Enterprise, which has no published price.
⚠️ The internal-user tooltip says the rate ‘includes full SSO and permission (RBAC) controls’, which contradicts the SSO row beneath it. Get the answer in writing before buying Business for SSO.
AI credits are pooled per account, renew monthly and do not roll over. Extra packs are purchasable; Enterprise can supply its own API key.
Ratings breakdown
Pros
- Builders and internal users priced separately, so usage is cheap
- Free plan is a real plan, not a trial
- AI credits pooled into every tier with no separate billing
- External user pricing published on a sliding scale
- Self-hosting available alongside cloud
- Audit logs and rich permissions below Enterprise
Cons
- ⚠️ SSO, SCIM and 2FA require Enterprise
- ⚠️ Git source control and granular roles require Enterprise
- ⚠️ No monthly price published; annual is the only published basis
- Enterprise carries no figure at all
- One edit in a month costs a full builder seat
- AI credits do not roll over
Who it’s for
- Engineering teams replacing admin scripts with real internal apps
- Ops teams that need a UI over a production database
- Companies with few builders and many internal users
- Teams wanting AI assistance without a second AI bill
Who it’s not for
- Organisations that require SSO at a published price
- Teams that need Git-backed source control below Enterprise
- Buyers who want month-to-month billing at the headline rate
- Non-technical teams expecting a pure drag-and-drop builder
Best use cases
- Building a refunds console over the production database
- Giving support staff a read-write customer view without database access
- Embedding a client-facing portal for 200 external users
- Running scheduled workflows against internal APIs
- Generating app scaffolding with pooled AI credits
Integrations
Retool connects directly to databases and APIs, which is the point of it — Supabase and Postgres are common back ends, and workflows call internal services. Where Retool builds the interface, n8n and Zapier handle the plumbing between SaaS tools, and Airtable covers the cases where a database and a UI can be the same thing.
Alternatives
Bubble and Glide target non-engineers and publish simpler per-app pricing. Softr builds portals over existing data at a lower entry price. Airtable replaces Retool entirely for teams whose data can live in it, and v0 or Lovable generate code you own outright rather than apps inside a platform.
Recent changes
Read from retool.com/pricing on 1 October 2026: Free at $0 per builder and $0 per internal user with the account capped at five users; Team at $10 per builder and $5 per internal user per month; Business at $50 and $15; Enterprise custom. Both paid cards are labelled ‘Billed annually’ with ‘Save 20% with annual billing’ and no monthly rate is shown. AI credits are pooled per account at 250, 1,000, 3,000 and 10,000 a month by tier, described on the page as included with no add-on and no separate billing, renewing monthly without rollover. External users are free to 50, then $8 a month for 51–250, $6 for 251–500 and $4 above 500, with bulk and per-use-case pricing available. SSO, SCIM and 2FA, granular roles, Git source control and bringing your own AI provider key are all listed as not included on Free, Team and Business.
Frequently asked questions
How much does Retool cost?
Team is $10 per builder per month plus $5 per internal user per month, and Business is $50 per builder plus $15 per internal user, both billed annually. Free is $0 on both counts with a five-user cap, and Enterprise is custom. Read from retool.com/pricing on 1 October 2026.
What counts as a builder?
Anyone who created or edited an app or workflow during the billing cycle. An engineer who makes a single edit in a month is billed as a builder for that month, which is worth knowing before handing out edit rights.
Does Retool include SSO?
Not on Free, Team or Business — all three list SSO, SCIM and 2FA as not included. Single sign-on requires Enterprise, which has no published price. One tooltip on the internal-user rate says otherwise, so get it confirmed in writing.
Is AI an extra charge on Retool?
No. Every plan includes a pooled monthly AI credit allowance — 250 on Free, 1,000 on Team, 3,000 on Business, 10,000 on Enterprise — shared across app building and AI Actions. Credits renew monthly, do not roll over, and extra packs can be bought.
How are external users priced?
Separately from staff. The first 50 are free, 51 to 250 cost $8 a month each, 251 to 500 cost $6 and anything above 500 costs $4, with bulk discounts and per-use-case pricing available on request. External users need the Business plan or higher.
Is there a monthly Retool plan?
The pricing page publishes annual billing only, labelling it a 20% saving. A month-to-month option therefore costs more than the $10 and $50 shown, and the page does not say how much.
Sources
- Retool – pricing page, plan cards and seat rates (read 2026-10-01)
- Retool – pricing page AI credit allowances and feature matrix (read 2026-10-01)
- Retool – external user pricing tiers (read 2026-10-01)
Compiled from public sources; last verified 2026-10-01. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion based on documented capabilities, published pricing, and aggregated user reviews. DigiJaws does not accept payment for review placement or rating.
Retool Review (4/5): Pricing & Plans (2026). DigiJaws, 2026. https://digijaws.com/reviews/retool-review/