Qualtrics Pricing (2026): Every Plan and What It Really Costs

Qualtrics publishes no prices. Buyers report paying between $7,000 and $139,920 a year, with a median of $30,000 across 321 signed contracts. That range is from Vendr, read 9 October 2026; the low end is the cheapest contract observed rather than an advertised entry tier. Qualtrics’s own pricing page was re-checked the same day and still lists no figures. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.

There is a free plan: limited free account available. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.

Qualtrics pricing at a glance

What each upgrade actually costs

Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.

Response pricing → Reported contract range costs $6,875 more a year. What you get for it: Median about $30,000 a year across 317 verified purchases · annual contracts only, with multi-year discounts

What buyers actually pay

Qualtrics publishes no price, so the only figure worth quoting is one computed from signed contracts. Vendr, a procurement marketplace that aggregates negotiated SaaS contracts, puts the median Qualtrics contract at $30,000 a year across 321 purchases, with an observed range of $7,000 to $139,920. Read 9 October 2026.

Treat that as a moving benchmark rather than a quote. It is a median across every deal size and product mix, and Vendr recalculates as new contracts land — the same figures read weeks apart differ by both the median and the sample size. Any other dollar amount you see for Qualtrics on a comparison site, including on this page, is an estimate without a dataset behind it unless it is attributed.

The number you will see everywhere

Search for Qualtrics pricing and you will be told a $25,000 to $50,000 band for CoreXM. The median below happens to sit inside that band, which is probably why it has stuck, but the band itself is an estimate with no sample behind it. The contract data shows deals well below it, so presenting $25,000 as the floor would discourage buyers who could land considerably cheaper.

We carried that figure too until 9 October 2026. It has been replaced with the contract data above, which names its source, its sample size and the date it was read — so you can check it, and so you can tell when it has gone stale.

What the headline price leaves out

Reported minimums start at 10,000 responses a year at around $5 each — roughly $50,000 in response costs — before seats, modules or analytics are counted.

Which plan is right for you

The paid tiers are worth it for Research and insight teams whose conclusions must withstand scrutiny; Organisations running regulated employee or customer research programmes. For those uses the plan pays for itself in time saved rather than features unlocked.

Is Qualtrics worth the money?

Our reviewers rated Qualtrics 3.0/5. Methodological depth. Qualtrics is genuinely research-grade — survey logic, sampling, statistical analysis and reporting built for people whose conclusions have to withstand scrutiny. The full assessment — what it does well, where it falls down and who should avoid it — is in our Qualtrics review.

Frequently asked questions

How much does Qualtrics cost?

Qualtrics publishes no prices. Across 321 signed contracts aggregated by Vendr, the median is $30,000 a year, with deals observed from $7,000 to $139,920. Read 9 October 2026. The low end is the cheapest contract recorded rather than an advertised entry tier, and Vendr recalculates as new deals land, so treat it as a benchmark and not a quote. Qualtrics’s own pricing page lists no figures. Figures were checked against Qualtrics’s own pricing page on 2026-09-21.

Does Qualtrics have a free plan?

Yes — limited free account available.

What does the headline Qualtrics price not include?

Reported minimums start at 10,000 responses a year at around $5 each — roughly $50,000 in response costs — before seats, modules or analytics are counted. Budget from what the plan meters, not from the figure on the card.

How we check pricing

We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.