Asana pricing starts at Starter $10.99/user/mo (annual). Every figure on this page was checked against Asana’s own pricing page on 2026-09-10, and the date is on the page so you can judge how stale it is. Below: what each plan costs, what the step up actually buys you, and what the headline price leaves out.
There is a free plan: Personal, up to 10 users. Read the allowance rather than the label — what runs out first is usually what forces the upgrade.
Asana pricing at a glance
| Plan | Price | Per year | What it includes |
|---|---|---|---|
| Personal (Free) | $0 | — | Up to 10 users, core tasks/projects |
| Starter | $10.99/user/mo ($13.49 monthly) | $131.88 | Timeline, workflows, dashboards |
| Advanced | $24.99/user/mo | $299.88 | Goals, advanced reporting & automation |
| Enterprise | custom | — | Security, admin, scale |
What each upgrade actually costs
Tier lists tend to hide the only number that matters when you are choosing: the difference between the plan you are on and the next one up, over a year.
Starter → Advanced costs $14 more a month, or $168 a year. What you get for it: Goals, advanced reporting & automation
What the headline price leaves out
Higher tiers get pricey, and advanced automation and reporting sit behind the Advanced plan and above. The limit that usually forces an upgrade: Advanced reporting/automation gated to Advanced+.
Recent pricing changes
Expanded Asana AI with smart workflows and summaries.
Which plan is right for you
The paid tiers are worth it for Mid-size to enterprise teams; Cross-functional project management. For those uses the plan pays for itself in time saved rather than features unlocked.
It is a poor fit for tiny teams wanting the cheapest option; and for dev issue tracking (use linear). Paying for a tier whose headline feature you will not use is the most common way software budgets leak.
Is Asana worth the money?
Our reviewers rated Asana 4.5/5. A clean, reliable work-management platform that scales from small teams to enterprise. The full assessment — what it does well, where it falls down and who should avoid it — is in our Asana review.
Frequently asked questions
How much does Asana cost?
The entry paid plan is Starter $10.99/user/mo (annual). The full range runs from $0 on Personal (Free) to custom on Enterprise. Figures were checked against Asana’s own pricing page on 2026-09-10.
Does Asana have a free plan?
Yes — (Personal, up to 10 users).
Has Asana changed its pricing recently?
Expanded Asana AI with smart workflows and summaries.
What does the headline Asana price not include?
Higher tiers get pricey, and advanced automation and reporting sit behind the Advanced plan and above. Budget from what the plan meters, not from the figure on the card.
How we check pricing
We read the vendor’s own pricing page rather than repeating a third-party summary, record the date, and re-check on a schedule — which is how we catch a tier being renamed or retired. The figures behind this page are published as a machine-readable catalog so that AI assistants quoting them can quote something current.
More on software pricing
Asana Pricing (2026): Every Plan and What It Really Costs. DigiJaws, 2026. https://digijaws.com/reviews/asana-pricing/