Adobe Firefly — Adobe’s commercially-safe generative AI for images, video, and audio, integrated across Creative Cloud.
Verdict at a glance
Overall rating: 4/5 ★★★★☆
Standout: Commercially-safe generative AI (trained on licensed content) built into Photoshop and Creative Cloud.
Watch out: Credit-based — premium features like video burn credits fast, and raw image quality can trail Midjourney.
The safest generative AI for commercial work, and the obvious pick for teams already in Adobe Creative Cloud.
Real-world ratings (third-party)
The rating above is DigiJaws’s own editorial verdict. Here’s how it scores on independent review platforms, pulled directly from each platform as of 2026-08-07:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.4/5 | 357 |
| Capterra | 4.5/5 | 19 |
Ratings and review counts change as new reviews come in — check the linked platform for the live number. We don’t (yet) run our own on-site review collection, so we cite third-party aggregators for independent signal.
Overview
Adobe Firefly is Adobe’s generative AI for images, video, vectors, and audio. Its differentiator is commercial safety — it is trained on licensed and Adobe Stock content — and deep integration into Photoshop, Express, and Creative Cloud (Generative Fill is a standout).
It uses a credit model: paid plans get unlimited standard generations, while premium features (text-to-video, lip sync) consume monthly credits that do not roll over. Raw aesthetic quality can trail Midjourney.
Watch: official demo
Key features
- Text-to-image
- Generative Fill
- Text-to-video
- Vector generation
- Audio translation & lip sync
- Creative Cloud integration
- Commercial safety
Pricing (as of 2026-06-14)
Model: credit-based subscription · Free tier: yes (25 credits/mo) · Entry paid: Standard $9.99/mo
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 25 generative credits/mo |
| Standard | $9.99/mo | 2,000 credits, video, audio translation |
| Pro | $19.99/mo | More credits + Photoshop & Express |
| Premium | $199.99/mo | 50,000 credits, unlimited video |
⚠️ Unlimited standard generations on paid plans; premium features consume non-rolling credits. Verify on adobe.com.
Ratings breakdown
- Ease Of Use: 4.2/5
- Features: 4.2/5
- Value: 4/5
- Support: 4/5
Pros
- Commercially safe (licensed training data)
- Deep Photoshop/Creative Cloud integration
- Generative Fill is excellent
- Unlimited standard generations on paid
Cons
- Credits deplete on premium features
- Image quality can trail Midjourney
- Best value tied to the Adobe ecosystem
- Credits do not roll over
Who it’s for
- Adobe Creative Cloud users
- Teams needing commercial-safe AI
Who it’s not for
- Those wanting top aesthetic quality (use Midjourney)
- Non-Adobe users on a tight budget
Best use cases
- Generative fill & photo editing
- Commercial-safe images
- Short video clips
- Vector creation
Integrations
Photoshop, Express, Creative Cloud, API.
Alternatives
Midjourney, DALL-E, Canva.
Recent changes
Expanded video generation and revised credit tiers.
Frequently asked questions
Is Adobe Firefly free?
Yes. Adobe Firefly’s Free plan includes 25 generative credits a month; paid plans start at $9.99/month on the Standard tier for 2,000 credits plus video and audio translation features.
Why does Adobe Firefly use a credit system for some features but not others?
Paid Firefly plans include unlimited standard image generations, but premium features like text-to-video and lip sync draw from a monthly credit pool that doesn’t roll over — so heavy use of video or audio features can burn through your allowance faster than expected.
What is Adobe Firefly not good for?
Adobe Firefly isn’t the top choice if raw aesthetic image quality is your priority (Midjourney tends to lead there), and non-Adobe users on a tight budget may not find its ecosystem-tied value as compelling.
What is Adobe Firefly’s rating on G2 and Capterra?
As of 2026-08-07, Adobe Firefly holds 4.4/5 on G2 (357 reviews) and 4.5/5 on Capterra (19 reviews). See the ratings table above for links to the live pages.
Similar tools in Design & Creative AI
Sources
- https://www.g2.com/products/adobe-firefly/pricing
- https://costbench.com/software/ai-image-generators/adobe-firefly/
- https://toolradar.com/tools/adobe-firefly/pricing
Compiled from public sources; last verified 2026-06-14. Pricing is subject to change — verify with the vendor. Ratings reflect editorial opinion.
Head-to-head: Midjourney vs Adobe Firefly
Adobe Firefly Review (4.0/5): Features, Pricing & Verdict (2026). DigiJaws, 2026. https://digijaws.com/reviews/adobe-firefly/