How to Use FAQ Schema to Win AEO Answers

FAQ schema (FAQPage JSON-LD) labels your question-and-answer pairs so engines can extract them without guessing. It is one of the highest-leverage AEO moves — and, in our data, missing on 93% of sites.

Steps

1. Identify the real questions on the page and write a concise answer for each.
2. Add FAQPage JSON-LD listing each question and its accepted answer.
3. Make the schema answers match the visible content exactly — never mark up content that is not on the page.
4. Validate with a rich-results tester.
5. Keep it updated as your questions and answers change.

Why it works

FAQ schema turns your Q&As into machine-readable answer candidates. Because so few sites use it, adding it is a fast way to become eligible for answers competitors are not.

Generate it

The AI-Fix Generator produces FAQ JSON-LD from your pages. Pair with question-based content.