Stop getting your ads truncated or rejected. This free ad copy character counter shows the exact character limits for Google, Meta, LinkedIn, and X ads, with live counts and warnings as you write each headline and description.
How to use the ad copy counter
Pick your ad platform and the tool loads the right fields with each one’s character limit. Type or paste your copy and watch the live count: it turns amber as you approach the limit and red if you exceed it. Write to the limit without going over, so your ads display in full and pass review.
Frequently asked questions
What are Google Search ad character limits?
Responsive search ads allow headlines of up to 30 characters (you can add up to 15) and descriptions of up to 90 characters (up to 4). This tool counts the core fields so you can draft strong, in-limit variations.
What are Meta (Facebook and Instagram) ad limits?
Meta recommends around 125 characters of primary text, a 40-character headline, and a 30-character link description for the cleanest display across placements. Longer text gets truncated with a See more link.
Why do character limits matter?
Exceeding limits gets your copy cut off or rejected, weakening your message and click-through rate. Writing within limits keeps your most important words visible.