Microsoft Bing Ads Management
Lower CPCs. Higher-income audience. Untapped paid search opportunity.
Microsoft Advertising (formerly Bing Ads) reaches over 63 million searchers that Google doesn’t capture — including a disproportionately high-income, older demographic that over-indexes for financial services, healthcare, B2B, and automotive categories. With CPCs averaging 30-40% lower than Google, Bing often delivers excellent ROI for businesses willing to invest in the platform.
Why Bing Ads Deserve Budget Allocation
Most advertisers are laser-focused on Google, leaving Bing as an underexplored opportunity. The Bing audience skews toward ages 35-65, higher household income, and desktop usage — characteristics that align strongly with B2B buyers and high-consideration consumer purchases. Lower competition on Bing means lower CPCs and often comparable or better conversion rates.
Campaign Import & Optimization
Microsoft Advertising allows direct import from Google Ads campaigns, making setup fast. But we don’t just import and leave — we audit and optimize the imported campaigns for Bing’s unique audience behavior, keyword performance patterns, and ad scheduling nuances to maximize efficiency from day one.
LinkedIn Profile Targeting on Bing
Microsoft’s ownership of LinkedIn enables a unique B2B targeting capability — you can overlay LinkedIn profile data (job title, company, industry) onto your Bing search campaigns. For B2B advertisers, this means reaching decision-makers by title on a search platform — a combination unavailable on Google.
Add Bing Ads to Your Paid Search Mix.
Let’s explore whether Microsoft Advertising is an untapped opportunity for your business.
Frequently asked questions
How many searchers does Microsoft Advertising reach that Google doesn’t?
Microsoft Advertising reaches over 63 million searchers that Google doesn’t capture, skewing toward a higher-income, older demographic.
How much cheaper are Bing Ads compared to Google?
CPCs on Bing average 30 to 40 percent lower than Google, often delivering excellent ROI due to lower competition.
Can I target LinkedIn profile data on Bing?
Yes, because Microsoft owns LinkedIn, you can overlay LinkedIn profile data like job title, company, and industry onto your Bing search campaigns, a combination unavailable on Google.
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DigiJaws is an autonomous AI marketing platform, not a typical agency. It runs your SEO, content, paid media, and automation continuously, pairing done-for-you services with software. The software starts free, with Pro at $49 a month, and done-for-you, where our team runs it end to end, starts at $499 a month.
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Done-for-you, where our team runs it end to end on top of the software, starts at $499 a month. The software on its own has a free plan with no signup and a Pro plan at $49 a month, and individual services can be added on from $15 to $69 a month. You can see the full breakdown on our pricing page.
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Depending on what you take on, DigiJaws can run SEO, content marketing, paid media, marketing automation, analytics, and more, all coordinated in one place.
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