Amazon Advertising Management
Win the Buy Box. Dominate category search. Grow Amazon revenue profitably.
Amazon is the world’s largest product search engine — 54% of product searches start on Amazon, not Google. For brands selling on Amazon, advertising is essential for visibility and growth. DigiJaws manages Amazon advertising programs — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — that increase category visibility and drive profitable sales volume.
Sponsored Products Optimization
Sponsored Products are the most critical Amazon ad format — they appear directly in search results and on competitor product pages. We build keyword architectures that capture demand at every search intent level, set competitive bids based on category data, and continuously optimize search term reports to eliminate waste and expand into profitable new keyword territory.
Sponsored Brand & Storefront Strategy
Sponsored Brand ads (formerly Headline Search) appear at the top of search results and drive traffic to your Amazon Storefront. We design branded storefronts and Sponsored Brand campaigns that reinforce your brand identity, increase cross-sell to your full catalog, and defend your brand terms against competitor conquest campaigns.
ACOS & Profitability Management
Amazon advertising success requires managing ACOS (Advertising Cost of Sales) relative to your product margins. We target ACOS thresholds that keep campaigns profitable at a unit level while maintaining the sales velocity that drives organic ranking improvements — because advertising success on Amazon directly improves organic visibility.
Grow Your Amazon Revenue Profitably.
Let’s build an Amazon advertising program engineered for sustainable, profitable growth.